Competitive Edge through Product Customization:
How a Modular Product Architecture Increases Product Options, Reduces Costs, and Locks In Satisfied Customers

Abstract:

Industrial manufacturers are facing unprecedented demand to deliver multiple product variations–which is driving up both costs and complexity in product development. The fact is, in every industry today, customers want more products that are specific to their unique requirements—and they want them quickly at an attractive price.

To win, industrial manufacturers must adapt to this mandate by quickly creating customized products in a profitable, high-quality way. For many forward-thinking manufacturers, finding a ‘customization solution’ requires looking at traditional manufacturing processes in a completely different light, and ultimately transforming their product architecture to support ‘modular’ design.

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